Exploring the Factors that Influence Consumers to Purchase Perfume Products

Purpose: This paper mainly focuses on the perfume products as research objective and aims to investigate relationship between personality traits, conformity, perception of perfume’s usefulness purchase intention. Theoretical framework: With rapid growth economic development, consumers’ awareness is gradually increasing. Numerous customers are beginning have an interest in willing them. Design/methodology/approach: study explores consumers who object collects a total 176 valid questionnaires by surveying. Findings: Through statistical analysis, these results suggest that consumer’s traits directly affect usefulness, well their Research, Practical & Social implications: concludes conformity has significant influence Originality/value: Recent trends preference for even higher than other similar such cosmetics or beauty care products. However, far too little attention been paid